Robert's

• - We start with an in-depth audit of your website to identify issues that may be affecting its performance on search engines. We analyze factors such as page load speed, URL structure, indexing, broken links, keyword cannibalization, and other critical technical aspects.
• - We use advanced tools like Google Search Console, Screaming Frog, SEMrush, and Ahrefs to assess your website’s SEO health and uncover areas for improvement in technical aspects, site architecture, and content.

• - We perform extensive keyword research to identify the best opportunities for ranking. This analysis includes finding terms your target audience uses when searching for similar products or services and those with high conversion intent.
• - We use metrics like search volume, competition, and keyword difficulty, along with local or global search trends, to ensure that selected keywords are strategic and aligned with your business goals.

We focus on content optimization to ensure each page is properly aligned with target keywords. This includes:

• Optimized title tags and meta descriptions to improve CTR in search results.
• Proper use of headings (H1, H2, H3) that structure content logically and hierarchically.
• Natural keyword integration in content, avoiding keyword stuffing and improving readability.
• Image optimization through alt attributes, file size reduction, and relevant file name adjustments.
• - We implement structured data markup (Schema Markup) to enhance how search engines interpret the content and increase the chances of your site appearing in rich snippets.

We improve your website’s technical aspects to ensure it is easily crawlable and indexable by search engines:

• Optimized load speed by compressing images, enabling browser caching, and optimizing resources like CSS and JavaScript.
• Implementing AMP (Accelerated Mobile Pages) to improve page speed on mobile devices.
• Reviewing and improving URL structure, ensuring they are SEO-friendly and easy to crawl.
• Fixing 404 errors and managing redirects to avoid broken links or duplicate content issues.
• Ensuring the site complies with mobile SEO standards and is fully optimized for mobile devices using responsive design and Mobile First Indexing

• - We implement a link building strategy focused on acquiring high-quality inbound links from relevant and authoritative websites. This includes creating valuable content for blogs and media, collaborations, and mentions in relevant directories and resource pages.
• We use techniques like broken link repair, guest posting, and finding nofollow links to improve your domain authority (DA) and enhance your credibility with search engines.

• - For businesses targeting local traffic, we optimize your presence in local searches through Google My Business profile creation and optimization, the appropriate use of local keywords, and building relevant local links.
• - We implement local SEO on websites by incorporating city and region names in title tags, meta descriptions, and content, in addition to gathering reviews and mentions on trusted local sites.